Syllabus

The concept of "attitude" has been called the single most important concept in social psychology, i.e., "the keystone upon which the edifice of social psychology is built."

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Psychology is a diverse field, united by the common goals of understanding how people think and behave and how various environmental and biological forces shape behavior.

 

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Citation: Milburn,, M., gshwalb. (2007, May 08). Social Attitudes and Public Opinion. Retrieved January 07, 2009, from University of Massachusetts Boston Web site: http://ocw.umb.edu/psychology/psych-335-public-opinion.
Copyright 2008, by the Contributing Authors. This work is licensed under a Creative Commons License. Creative Commons License