http://ocw.umb.edu/psychology/social-attitudes-and-public-opinion/ Social Attitudes and Public Opinion en The concept of "attitude" has been called the single most important concept in social psychology, i.e., "the keystone upon which the edifice of social psychology is built." Societies Language OpenCourseWare People Universe Public Option Social Attitudes Research Culture Online Learning Behavior Online Educational Resourse Psychology Course Michael Milburn Melanie Maxham text/html Copyright 2014 PSYCH 335 Undergraduate