PSYCH 335 - Social Attitudes and Public Opinion

The concept of "attitude" has been called the single most important concept in social psychology, i.e., "the keystone upon which the edifice of social psychology is built."

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Social Attitudes and Public Opinion

Professor Michael Milburn, Ph.D.

University of Massachusetts - Boston

Course Structure: Hour and a half long classes - two times a week

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Course Description

This course examines the nature of attitudes, beliefs, and values, and the influences which indiviudals' attitudes have upon their behavior. Various theories of attitude organization and attitude change are discussed, and the development of social attitudes is explored by examining the differential impact of the family, the educational system, the mass media, and the general social environment. The changing content of public opinion over time and its relationship to the political system are also discussed.

Citation: Milburn, M. (2007, May 08). Social Attitudes and Public Opinion. Retrieved November 06, 2014, from UMass Boston OpenCourseware Web site:
Copyright 2014, by the Contributing Authors. This work is licensed under a Creative Commons License. Creative Commons License